• Lectures: 5
• Duration: 4 weeks

Digital Marketing with AI

Course Introduction

Digital marketing is evolving rapidly, and Artificial Intelligence (AI) is transforming how businesses attract customers, create content, and run advertising campaigns. This course is designed to equip learners with practical digital marketing skills enhanced by modern AI tools used by professionals today.

Digital Marketing with AI is a hands-on, beginner-to-intermediate course that teaches participants how to plan, create, and execute effective marketing campaigns using AI-powered platforms. Learners will explore marketing strategy, AI-assisted content creation, social media marketing, YouTube growth techniques, and Facebook advertising – all through real-world applications.

By the end of this course, participants will understand how to combine creativity, data, and AI automation to build scalable marketing systems for businesses, brands, and personal projects.

This course is ideal for:

• Entrepreneurs and small business owners
• Students and job seekers
• Content creators
• Digital marketing beginners
• Professionals looking to integrate AI into marketing workflows
• No prior marketing or technical experience is required.

Learning Objectives

At the end of this course, learners will be able to:

1. Understand the fundamentals of digital marketing and customer behaviour online.
2. Identify and apply the most effective digital marketing channels.
3. Use AI tools to generate marketing copy, visuals, and video content.
4. Create high-converting marketing messages and calls-to-action.
5. Set up and optimise Facebook Pages and business profiles.
6. Develop AI-assisted content for social media and video platforms.
7. Create and optimise a YouTube channel for audience growth.
8. Plan and launch Facebook advertising campaigns.
9. Apply audience targeting and budgeting strategies using AI insights.
10. Measure campaign performance using analytics and marketing data.

Learning Outcomes

Upon successful completion of this course, learners will be able to:

✅ Build a complete digital marketing funnel from awareness to conversion.
✅ Produce professional marketing content using AI tools.
✅ Design social media graphics and short-form videos efficiently.
✅ Optimise business pages for visibility and engagement.
✅ Launch and manage Facebook Ad campaigns confidently.
✅ Develop a sustainable YouTube content strategy.
✅ Analyse marketing performance and improve campaign results.
✅ Apply AI workflows to save time and increase marketing productivity.

Participants who complete all the training will receive a Certificate of Completion.

Upgrade this skill with our: Professional Video Editing with CapCut or Video Editing with Adobe Premiere classes.

Check out OpenAI Prompting Guide

AI GRAPHIC DESIGN

(Below are samples of banners/flyers created with AI)

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