Video Production: Cinematography

In video production, the cinematographer’s job is to translate the director’s vision into visual terms. This includes making decisions about camera placement, lens choice, lighting, and camera movement in order to create a specific look and feel for the film or video. The cinematographer works closely with the director to plan and execute the visual elements of the production, and also has technical responsibilities such as selecting and setting up camera and lighting equipment.

Additionally, the cinematographer may act as a manager on set, coordinating the work of the camera and lighting crew and communicating with other departments. The ultimate goal of the cinematographer is to bring the director’s vision to life through the use of compelling visuals and to create emotionally impactful images.